Cotton sustainability is moving beyond the fields
The goal of sustainability in cotton is moving beyond the field to the entire supply chain. The focus is shifting to put more focus on the manufacturing process and chemistry.
“Verification through the U.S. Cotton Trust protocol will be an important component for U.S. cotton. The days of not having to do anything are probably over. We’re going to see continued trends from brands and retailers asking our industry for more verification,” says Berrye Worsham, president and CEO of Cotton Incorporated.