Inside an Adidas Veteran’s Plan to Make Sneakers Free From Plastic
For a good chunk of his 20-year tenure at Adidas AG, Eric Liedtke thought about Kanye West. Named head of global brands at the German company in 2014, Liedtke worked alongside the rapper and designer, now known as Ye, to build Adidas’ Yeezy label into a billion-dollar business.
